Boost the Tourism Industry

Imran Khan and his team from PTI (Pakistan Tehreek-e-Insaf) promised us:

PTI will turnaround the tourism industry to improve Pakistan’s international image and increase its direct contribution to GDP.

Tourism in Pakistan has undoubtedly immense potential given our diverse culture, heritage and natural endowment. However, for now it is a missed opportunity owing to multiple reasons including the war-on-terror, minimal marketing, poor public and private sector infrastructure and services.

In order to boost tourism we will:

Promote and position Pakistan as “Asia’s Best Kept Secret” in the global tourism market.
Champion tourism in places including and beyond the northern areas of Pakistan – especially along the Indus and the historic Sufi sites of Punjab, Sindh and Balochistan.
Develop 20 new tourist destinations in 5 years; 4 each year.
Implement a framework to incentivise private sector investments in upgradation and development of new facilities which in particular would encourage “themed” tourism such as eco-tourism and other special incentives.
Open all government guest houses to the public.
Undertake the uplift of our accommodation infrastructure and transport services across all, from hostels to 5 star facilities.
Aggressively encourage entrepreneurship, especially by SMEs, to boost economic value and job creation in the tourism industry.
Improve processes to issue tourist visas, in particular for groups and champion initiatives, which strengthen our visa on arrival programme.
Eliminate NOC condition for high potential tourist destinations (as has already happened in Malakand).
Support TVET curriculum and institute development to upskill human capital in hospitality to fill the supply side deficit of skilled labour.
You can read these promises in the complete manifesto document released by PTI available HERE in English and HERE in Urdu.
Find below the expert`s analysis on the progress of above promise :


Each life is made up of mistakes and learning, waiting and growing, practicing patience and being persistent.